Privacy Statement

1. General

Matthew Parsons Homes (“we”, “us” or “MPH”) operates the website located at www.matthewparsonshomes.com (the “Site”). We respect the privacy of every individual who visits the Site. This Privacy Statement outlines the types of information we collect when you use the Site, how we use that information, and the circumstances under which we may share that information.

This policy applies to information we collect:

• On this Site.
• In email, text, and other electronic messages between you and this Site.

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by us or any third party, including any franchisee, or
• Any third party, including through any application or content that may link to or be accessible from the Site.

This Statement will also tell you what to do if you do not want your personal information collected or shared by us. If you have any questions about how we collect, use and share your data, please email us at matthew@MatthewParsonshomes.com.

Data will not be shared with third parties for marketing or promotional purposes

2. Your Acceptance of These Terms

MPH reserves the right to change its practices at any time, may update the Privacy Statement at any time and has no obligation to provide you actual notice of these changes. If we do choose to update our privacy practices, we will also update this Privacy Statement accordingly. By using the Site, you signify your consent to our Privacy Statement. If you do not agree with this Statement, please do not use the Site. Your continued use of the Site following the posting of changes to its terms means you accept those changes.

3. Personally Identifiable Information

Personally identifiable information is defined as information that can be used to trace an individual’s identity. Certain types of personally identifiable information exist standing alone, such as your name or social security number. Other types of information turn into personally identifiable information when they are combined with other identifying information that can be linked to a specific individual, such as a date and place of birth or your mother’s maiden name.

There are certain cases where, when you interact with the Site, we may ask you for personally identifiable information. The type of information we collect through the Site may include:

• Information that you provide by filling in forms on the Site. This includes information provided at the time of registering to use the Site or requesting further services, including booking appointments or making inquiries regarding any property or other information. We may also ask you for information if you report a problem with our Site.
• Records and copies of your correspondence (including email addresses) if you contact us.
• Your responses to surveys that we might ask you to complete for customer service purposes.
• Details of transactions you carry out through the Site, including booking appointments, and the fulfillment of your orders.

If you book an appointment with us, we may use your personally identifiable information to contact you regarding that appointment, or any follow-up after the appointment has concluded.

Sometimes, this personally identifiable information can also be categorized as “private information” – specifically, under New York’s Stop Hacks and Improve Electronic Data Security (“NY SHIELD”) Act. This is usually defined as a combination of different types of personal data.

Personal information does not include publicly available information from government records, or deidentified or aggregated customer information.

We will not collect any personally identifiable information about you unless you provide it to us voluntarily.

1. Disclosure of your PII

When you provide us with personally identifiable information, MPH may:

• store and process that information to better understand your needs, customize your experience, and improve our products and services;
• use that information to contact you via email, text message and postal mail for informational, marketing,and promotional purposes;
• disclose that information to third parties when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally)MPH’s rights or property, other users of the Site, or anyone else that could be harmed by such activities; and
• disclose that information to third parties when we believe in good faith that the law requires it.

We limit the ways in which we use the information you provide to us. Except as stated in this Privacy Statement, or as otherwise stated at the time the personally identifiable information is gathered, we will not provide personally-identifiable information to third parties. However, certain non-personally identifiable user information may be provided in aggregate form to third parties for legitimate business purposes other than identifying you.

4. Sensitive Personal Information

Some of the information we may ask you for and collect when you provide it to us may be categorized as “Sensitive Personal Information.” This type of information will be sought in rare circumstances, and only in ways which should be obvious to you why and how we are asking for the SPI. In the context of this Site, possible SPI includes personal information that reveals:

• account log-in, financial account, debit card, or credit card numbers in combination with any required security or access code;
• password, or credentials allowing access to an account;
• precise geolocation; or
• racial or ethnic origin.

5. Non-Personally Identifiable Information

MPH may collect information about you that is not personally identifiable. This type of information includes your zip code, area code, interests, and preferences. We will not collect any such information about you unless you provide it to us voluntarily. We may share this information in the aggregate with advertisers, business partners, sponsors, and other third parties. For example, we may inform a business partner that the users of the Site are X% females and Y% males. This type of non-identifiable data is used by us and our vendors to customize our Site’s content. We may also use the data to make visits to the Site easier, quicker, and better for you and our other users.

We also may track certain information about your visit to the Site, including (without limitation) pages viewed, clickstreams, and searches. Such information is gathered in aggregate and is not linked to any specific users. 

6. Creation Of A User Account

You do not need to create an account on the Site in order to access the Site. However, certain content on the Site may not be accessible to you if you do not create an account. When you create an account, we will collect certain PII from you directly, and we may indirectly collect additional PII from you in connection with the creation of your user account. Additional data may be collected from you and associated through your account, like any properties you choose to save or the location or area that you have searched within. We may also collect other information you provide to us in connection with using our search feature while logged into your user account, including specific information relating to the search or types of searches you perform while using the Site.

7. Modification of Information and Opt-Out

We respect your time (and your inbox) and honor CAN-SPAM. If you registered to receive emails from us, we may occasionally send you emails about products and services we believe may be of interest to you. If you do not want to receive these emails, you should click on “Unsubscribe” at the bottom of the email. We will honor all opt-out requests within 10 business days, if not sooner.

8. Your Statutory Data Privacy Rights

The California Consumer Privacy Act (“CCPA”) and/or the California Privacy Rights Act (“CPRA”) provides California residents with specific rights regarding their personal information. Similar laws also exist for residents of Colorado, Connecticut, Utah and Virginia, as well as the European Union. This section generally describes your rights under those laws and explains how to exercise those rights.

Right to Know and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity, we will disclose to you:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or disbursing that personal information.
• The categories of third parties with whom we share that personal information.
• If we disclosed your personal information for a business purpose, two separate lists disclosing:
  • sales, identifying the personal information categories that each category of recipient purchased; and
  • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
• The specific pieces of personal information we collected about you (also called a data portability request).

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

Exercising Your Rights to Know or Delete

To exercise your rights to know or delete, please submit a request by either:

• Calling us at (865)761-9797

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information.

You may also make a request to know or delete on behalf of your child by contacting us in the same manner as directed above, and providing additional information with respect to the data you are seeking for your child, including specific identifying information so we can verify the relationship.

You may only submit a request to know twice within a 12-month period. Your request to know or delete must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

You do not need to create an account with us to submit a request to know or delete. However, we typically consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.

Response Timing and Format

We will confirm receipt of your request within ten business days.

We endeavor to substantively respond to a verifiable consumer request within forty-five days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically, Microsoft Excel and/or Word.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination For CCPA Invocation

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

9. Information Collected Automatically

MPH may also automatically collect non-personally identifiable information about your use of the Site, such as the domain from which you access the Internet (for example, aol.com, if you are connecting from an America Online account), the date and time you access the Site, and the Internet address of the website from which you linked directly to our Site. This information will not be linked to personally-identifiable information. We may use this information to analyze and enhance our Site and for security purposes, and we may aggregate this information and share the aggregated information with business partners, sponsors, and other third parties.

10. Child Online Privacy Protection Act (COPPA)

The Site is not directed at individuals under thirteen years of age, and MPH does not intend to collect any personally identifiable information from such individuals through the Site.

11. Franchisees.

Each MPH brokerage is owned by a franchisee, which is a separate legal entity from us. In addition, brokerages or franchisees may also be a Regional Developer or Master Franchisor, each of whom is also a separate legal entity from us. As a result, we may share certain data with those individual franchisee entities so they can provide products and services to you, send you communications, and for analytical, reporting, and other legitimate business purposes. In addition, information that you share with any individual location or franchisee may be submitted back to us and maintained by us and may be shared with other franchisees. We have no responsibility or liability for the acts or omissions of any third party or any data privacy or security measures of any third party, including any third-party franchisee that may receive access to your data. This Statement only sets forth our business practices with respect to your data, and may not apply to what any MPH franchisee does.

12. Links to Third-Party Websites

Some third-party vendors have links on the Site that take you to other websites not owned or controlled by us. Those external third-party websites may collect personally identifiable information about you. This Privacy Statement does not cover third-party data collection practices. MPH has no control over, and no responsibility for, the data collection practices of any third-party website which you may visit after visiting this Site.

13. Our Site Security

Securing all personally identifiable information associated with our users is of the utmost concern to us. Unfortunately, we can’t ensure or warrant the security of any information you transmit to us or receive from our online products or services, and you choose to undertake those transmissions at your own risk. Once we receive your personally identifiable information, we will take reasonable efforts to ensure its security on our systems.

14. Contact Information

If you have questions or concerns regarding this Privacy Statement and its enforcement by MPH, its employees or its franchisees, you can contact MPH at:

Privacy Issues
c/o MPH
Matthew Parsons Homes

11916 W Kings Gate

Knoxville TN 37934

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Last updated: 09/03/2024