Matthew Parsons Homes Automatic Data Collection Statement
Matthew Parsons Homes (“we” or “ MPH”) operates the website located at www.realtyexecuctives.com (the “Site”). This Statement pertains to the automatic data collection technologies that we use to collect certain information about your equipment, browsing actions, and patterns when you use the Site.
What is a cookie?
A cookie is a piece of data from a website that is stored within a web browser that the website can retrieve at a later time. Cookies do not identify you specifically as an individual. Instead, they identify your device or web browser. Cookies tell the server that you, the unidentified user, have returned to a particular website. This allows the website to recognize your device and make your browsing experience more efficient and allow the website to function. Cookies can also store information such as the contents of your online shopping cart, login credentials, and your user preferences for that website.
We use cookies to enhance the user experience, analyze usage of the Site, and for technical functioning of the Site.
Our Site uses two different types of cookies. Session cookies stay on your browser while navigating through the Site, but disappear after you close your browser. Persistent cookies stay on your device for a set period of time, specified in the cookie, to help the websites you visit remember your settings for future visits to the site.
We also allow third party cookies on our websites to track activity, performance and visitor count. The specific allowed third-party cookies are specified below.
When you consent to allow cookies from the Site, you enable the collection of data from your browsing experience for anonymized statistics. You can always turn off your web browser’s ability to accept cookies.
What is a Pixel?
Tracking pixels are transparent graphic images (sometimes also called web beacons or tracking beacons) that are placed on certain pages of the Site. A tracking pixel collects certain information from your webpage’s header, such as your IP address or browser type and your generalized location. That information may in turn be forwarded to an advertising platform for the purpose of providing advertising to you that is based on your personal interests. We may use tracking pixels provided by certain tools to allow us to see how you interact with our email marketing or website.
The specific types of cookies, pixels and similar technologies we use on the Site:
Strictly Necessary Cookies : These cookies are essential for you to browse the Site and use its features, such as accessing secure areas of the site. These cookies do not store personally identifiable information. Cookies that allow our online store to hold your items in your cart while you are shopping online are an example of strictly necessary cookies. Another example of these cookies in use is that they allow us to show you the local phone number for the last clinic location that you visited on the Site. We will then use those cookies, for example, to autofill the clinic location you visited on the Site if you choose to go forward with an online appointment booking.
Preferences Cookies : These cookies allow the Site to remember choices about cookies that you have made in the past. These cookies also allow our site and third-party tools to function correctly. Where you have previously indicated a preference on the Site, that preference will be stored in this cookie. Browser settings can be used to opt out of these cookies, but opting out may impact the functionality of the Site.
Below are third party service providers that may place preference cookies on the Site:
Performance Cookies : These cookies collect information about how you use the Site, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and anonymized. These cookies are only used to improve Site performance for better user experiences.
This site uses third party plugins/applications to help us track and analyze site usage. Third party services are:
Google Analytics : These cookies help us analyze which pages on our website are viewed most, website session duration, online booking module performance, depth of website content use, visit count and which types of devices are used to access the website. The Google Analytics privacy statement is here , and information about how to opt out of tracking technologies from Google Analytics can be found here .
Targeting or Advertising Cookies/Tracking Pixels : We use third-party service providers, more specifically identified below, to track and analyze usage and statistical data from users visiting our website. Sometimes these cookies are used to track the performance of our advertising. Data points collected via these types of cookies do not include information that identifies you specifically unless you are signed into that particular third-party service. If you are logged into that third-party service, any data they collect is held by that third-party, and is not transmitted, managed or owned by us.
Below are third-party service providers that may place tracking technologies on the Site:
Microsoft Ads Universal Event Tracking : Universal Event Tracking (UET) allows us to use Microsoft Advertising features such as conversion tracking, audience targeting, and automated bidding bid strategies when you get to our Site using the Bing browser. This is executed in the form of the UET tag, which records what you do on our Site and sends that information to Microsoft Advertising. You can opt out of the Microsoft Ads optimization here .
DoubleClick : DoubleClick Digital Marketing (DDM), owned by Google, is an integrated ad technology platform that enables advertisers to create, manage and grow high-impact digital marketing campaigns. You can control the Google Ads setting on your browser here .
Google Technologies : As part of our use of Google Ads, Google Dynamic Remarketing and Google Tag Manager, we employ conversion tracking to better understand performance and effectiveness of the marketing campaigns through using this tool. We also employ Google’s dynamic remarketing technology, which is used to show previous visitors to our site ads that contain products and services they viewed on our Site previously. In addition, Google Tag Manager may dynamically manage the marketing cookie scripts on our Site, including the installation of third-party tracking pixels. More information about Google advertising tracking technologies can be found here .
reCAPTCHA : As part of our efforts to reduce spam contacts through the Site, we are using a cookie to track how the user interacts with the Site and use that information to score whether the user is real or not. reCAPTCHA sets a necessary cookie (_GRECAPTCHA) for the purpose of providing this risk analysis. Additional cookies may also be placed through the use of reCAPTCHA, for the purposes of preventing spam, fraud, and abuse. If you use Google to get to the Site or for your browser, Google may place additional cookies as well. More information about reCAPTCHA and its related cookies can be found by clicking on the reCAPTCHA link on the Site, or by clicking here (for Google’s Privacy Policy) and here (for Google’s Terms of Service).
AddThis Social Sharing : These cookies are used by the social links sharing service “AddThis” which are included on our Site in order to give visitors the option to recommend our Site content on social networks such as Facebook and Twitter.
Please note, the above list of third-party service providers that place cookies on our website is subject to change and the list may not be exhaustive of all such providers at any given time.
How we treat Do Not Track Signals
We do not currently respond to DNT signals. However, we do provide the option for you to opt-out of certain of the above-mentioned cookies.
How to contact us
If you have questions or concerns regarding this Data Collection Statement you may email us at privacy@MatthewParsonsHomes.com or contact us by mail at:
Privacy Issues
Matthew Parsons Homes
11916 West Kings Gate
Knoxville TN 37934